Dharti Desai is an Entrepreneur with more than 20 years of success – spanning wine, printing, packaging and the lifestyle industry. Leveraging extensive experience in innovative marketing and global leadership, Dharti provides expert advice to US and Asian-based B2C companies on Go To Market strategy, global expansion and/or CRM strategy. Areas of expertise include data profiling, marketing strategy and enhancement, branding, digital communications, imports and Asian markets.
Dharti is the Founder and CEO of FineWinesnMore, a Mumbai-based fine wine retailing and marketing company. Since its launch in 2007, she has played an integral role in the development and implementation of the company’s strategic communications platform, which serves as an interactive and educational platform for wine consumers of all types. She is also responsible for FWM’s direct marketing strategies and pioneered a direct-to-consumer channel of sales and marketing. The company has over 25,000 customers and an exclusive partnership with American Express.
Dharti is also the Founder and CEO of MOS India Pvt. Ltd., a state-of-the-art print production company with clients in over 10 countries.
Dharti holds a BA in Sociology from Mumbai University. She is the author of DM in India Guidebook and is a member of the Direct Marketing Association, USA, the International Council of the DMA, the Direct Marketing Ideas Club of NY, Asian Women in Business, New York and is a Charter Member of TiE New York. For two consecutive years, she was featured as one of the Top 10 Women of Wine in India by the Indian Wine Academy. Dharti is also a Founder Ambassador of the non-profit family trust Animedh Charitable Trust (ACT) fueling the cause for women’s economic empowerment and for girl child education in India. Dharti sits on the board of Crave.social – a social media marketing agency and is on advisory boards of companies in the digital marketing and Not for profit sectors. Further, she is an investor in fashion, Fin-tech, hospitality and healthcare companies.
Dharti is currently mentoring women entrepreneurs of AIRSWEEE 2.0 (All India Road Show for Women’s Economic Empowerment through Entrepreneurship) – TiE Global program funded by the US Mission to India.