Leaning on the Gig Economy Can Help You Build a Successful Startup

Many people contemplate building their own businesses, and with the gig economy in full force, now is the perfect time to pursue your own venture. With advances in technology and the changes in the business environment, opportunities abound for aspiring entrepreneurs. If you always dreamed of establishing a startup of your very own, the time to begin is now.

Gigs Bridge the Startup Gap

The gig economy and the world of startups go hand-in-hand. A startup generally sees a need and looks for unique ways fill it, thinking outside the box and typically with a certain amount of risk. As StartupNation points out, the gig economy is transforming entrepreneurialism in a number of important ways. Thanks to the gig-oriented business movement, entrepreneurs not only have a more open and flexible environment than ever before, but there are also workers and resources available to help you get your startup going with less overhead. Between automation and gig employees, a successful startup is more attainable than ever before.

Tools at Your Fingertips

Technology is changing the terrain of the business world, and some of the biggest advantages are the many free online tools available to help you jumpstart your startup. For instance, if you’re stumped about what to call your new venture, you can plug keywords into a business name generator, or if you’re trying to word a catchy motto, let a slogan generator help you do your wordsmithing. There are website traffic calculators to help you analyze and optimize your website’s performance. When it comes to your business logo, there’s no need to hire a marketing company since you can engage a logo generator to design one of your own.

Prep Your Paperwork

Oftentimes, when you’re making a career transition, even if you plan to be your own boss, it’s wise to update your career-related documents. If you’re ready to spruce up your Curriculum Vitae, resume, or cover letter, there are websites with smart and simple templates to guide you through the process, provide you with tips, and help you with your techniques. With smartly prepared paperwork, you create “wow” factor so your credentials stand out from the crowd. You don’t need to be a computer whiz to make a website or portfolio for displaying the finished work, either, since you can dip into online advantages. This is especially true if your startup will offer consulting services or freelance work. After all, sometimes those documents — whether in-person or via the web — are the best way to communicate with potential clients.

Finding Help

Flexibility is the mantra when it comes to gig employment, and it means employers can find help in nontraditional places. It also means hiring people who offer quality performance in a temporary or contract arrangement, often offering specialized services via the web or on a limited basis. Everything from bookkeeping to drop shipping your products can be handled by gig employees. Gig workers can be hired to do as little or as much as you need, for as long or short a timeframe as you need. You can cut your costs and financial risks in a simple, convenient snip. At the same time, it’s also an avenue toward handpicking employees. You can look for freelancers with training, experience, efficiency, and fidelity when choosing your core people. Depending on your venture, you might decide coworking, or trading your goods or services for those of another business, can be a key to keeping your costs low while getting premium help. Fast Company points out that employing gig workers can also mean startup entrepreneurs spend less time performing administrative tasks.

If you’re ready to establish your own startup, think in terms of leaning on the gig economy. Connect with the people and tools available to help set you up for success. The time is ripe to turn your dream into reality!

Guest Contributor:  Lucy Reed, Gigmine.co

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